A little about me
I help brands discover, create and tell stories that people actually care about.
I have a decade of industry experience orchestrating the pieces of the puzzle to accelerate storytelling within digital and physical spaces for Global Fortune 500 brands such as Nike, PayPal and Hyundai as well as dynamic startups.
My passion for brand marketing is driven by my innate curiosity of human behavior, analytical problem-solving and creative ingenuity. I believe impactful brand marketing is born at the intersection of data-driven insights, powerful storytelling and embracing technology to look outside the box and build real connections with consumers.
Whether it’s a digital brand campaign inspiring consumers through the power of movement amidst a global pandemic; or a brand activation inviting sneakerheads to literally step into the shoes of legendary athletes - I consistently empower brands to connect with consumers as humanly as possible.
My innate curiosity also drives me to be a lifelong learner, researcher and creator. Using Design Thinking, I recently explored equity through the lens of UX design by prototyping an app that addresses the racial disparities Black women experience within healthcare spaces.
I’m bilingual in English and German.
Get in touch.
I’m currently open to consultant work as well as senior roles based in Berlin or remotely. Interested in working together?
Send me a message or a quick “hello” on LinkedIn - I’d love to hear from you!
