PayPal: Summer Games
Interactive Digital Brand Campaign
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ClientPayPal
LocationBerlin
My RoleCreative Lead
ObjectiveCreate an engaging social-first campaign that showcases PayPal’s product world in a fun and innovative way.
About
For most people the summer months involve quality time spent with friends and family enjoying the sunshine while lounging poolside, barbecuing and long-awaited vacations. For the PayPal Summer Games campaign I distilled all these summer-fueled experiences into a fun and highly engaging social first entertainment concept: a live and interactive gameshow developed exclusively for Facebook Live.
My Role
My area of responsibility included:
Setting strategic vision for campaign concept and driving cohesive brand narratives across multiple channels in line with business objectives
Leading campaign phases from conception to creative briefs, planning, production and go-live across multiple channels
Identifying and managing strategic partnerships with leading German influencers
Orchestrating art department, production team and set design on overall look and feel of production set
Results
The campaign had a reach of almost 10 million, over 180k engagements and boosted positive interaction with the brand to a sensational 98%.
Social Content Pieces
Over a period of six weeks, weekly live shows hosted by two of Germany’s top influencers were streamed live from a beautiful rooftop terrace in the heart of Berlin.
The show’s summer savvy hosts kept users engaged with an array of interactive games, competitions and trivia with exclusive prizes and giveaways – all highlighting PayPal’s product world as an essential component for sharing summer activities with friends. Together with weekly guests, hosts answered audience questions, shared How To’s and tested the internet’s most obscure summer-related life hacks.
