satis&fy
Driving a Vision for Brand, Marketing & Communication
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Employersatis&fy
LocationPortland
My RoleBrand, Marketing & Communications Lead
Objective
Develop strategic vision for agency’s brand, marketing and communication efforts. Execute vision across a suite of brand marketing tools and assets.
About
When I joined satis&fy's first US office in Portland in 2013, the available range of brand marketing assets was rather conservative - especially in direct comparison to local competitors.
The global agency’s entire suite of brand marketing tools were managed from their WHQ in Germany, fairly outdated and exclusively conceptualized for a German-speaking audience and market. Needless to say, the demand for tools specifically designed for and targeting local US markets was high.
The
Challenge
An agency that’s already successfully established within the German-European market, but:
with whose brand and service portfolio US clients are only partially or not at all familiar
has effectively 0 usable brand marketing assets and aims to grow business
The
Solution
A strategic vision and creative framework for the agency’s brand and marketing communication efforts within the North American market
A suite of brand marketing tools that leverage captivating storytelling to showcase the agency’s unique brand DNA, history and service portfolio, executed and adapted strategically across relevant platforms and channels
Developing A Brand Strategy & Marketing Comms
As the agency’s Brand Marketing & Communications Lead my area of responsibility included:
Driving strategic vision and creative framework for all of agency’s brand and marketing communication within North American market
Developing the top-level comms positioning (who we are + what we say) and quality of creative output (how we say it)
Leading a team of 3 to execute a suite of brand marketing tools and assets across social, digital, PR, employer branding and recruiting efforts
Results
The suite of brand marketing tools and assets my team and I created exponentially increased lead generation, agency brand awareness and overall business growth. These assets were vital components in further penetrating within the North American market and fueled efforts of opening up two additional offices in Brooklyn and L.A.
Company-wide the suite of brand marketing tools and assets are utilized by over 500+ employees across 10 global offices, finding a wide application range from aiding in recruitment to new business and sales.
Brand Marketing Tools: LookBooks
One of the brand marketing tools I spearheaded, were the so-called “LookBooks” – an ongoing series of brand marketing assets supercharged with captivating visuals and storytelling in line with brand and business objectives.
LookBooks were available in print and digital, each highlighting a different aspect or core competency of the agency in order to drive a correlating business objective across business acquisition and pitches, sales, client meetings, employer branding and recruiting.
Brand Marketing Tools: Agency Website
As Brand Marketing & Comms Lead I also spearheaded and successfully launched a new corporate website for the agency’s North American branches, shaping both the creative and strategic process from ideation to design development and execution.
