Virtuélle: App
An Exploration of Equity through UX Design
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ClientVirtuélle
LocationBerlin
My RoleCreative Concept
UX & Brand Design
ObjectiveAddress the racial disparities Black women experience within healthcare spaces by developing UX-based solutions for equitable access to care, content and community.
About
Serena William’s quote illuminates a devastating problem: Black mothers are dying at three to four times the rate of white mothers.
The problem extends far beyond the realm of childbirth. Its root isn't race but racism – often systemic and amplified by unconscious biases embedded in the healthcare system. This negatively affects the quality-of-care Black women receive, leading to feelings of being devalued, disrespected and dismissed by medical providers.
This racial disparity within healthcare spaces was the core problem I set out to address by developing Virtuélle. More than just a mobile app focused on black maternal health, Virtuélle is an exploratory solution for equitable access to healthcare.
My Role
I used the Design Thinking framework and a user-driven evaluation and iteration process to develop and build an interactive prototype for Virtuélle.
I worked cross-disciplinary (from UX to Brand Design), driving Virtuélle’s entire product design cycle from initial user research, ideation, prototyping to user testing.
I crafted personas, user journey maps, brand style guides, wireframes and finalized design interfaces – conducting several rounds of user testing with over 50 participants.
See the full process here
Results
Virtuélle is mobile telehealth app focused on black maternal healthcare.
Virtuélle celebrates all things motherhood and sisterhood by connecting Black women to culturally competent healthcare practitioners, a broad range of telehealth services and curated content tailored to their needs.
Check out an interactive prototype here
Interactive Prototype
Check out the latest iteration of Virtuélle’s clickable prototype here:
Full Case Study
Check out the Virtuélle case study here:
